Domin8 Commerce's Amazon & Walmart audit is a crucial step in our methodology. Our team will perform a comprehensive review of your current setup on Amazon & Walmart  in order to develop a deep understanding of the current state of your Amazon & Walmart marketing strategy. Specific elements of evaluation include optimization, conversion rates, and advertising. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your Amazon & Walmart marketing and grow your business. This audit is complimentary and will point out current gaps and opportunities on the Amazon & Walmart channels.

Amazon’s algorithm, previously coined as A9 and now known as A10, governs where your products appear organically (excluding ads) for specific keywords or phrases on the Amazon search results page – their organic rank. The algorithmic factors are not explicitly defined by Amazon, but a number of influential components have been identified, including product page impressions, sales velocity, and conversion rate. Fulfillment method, product reviews, advertising, promotions, images, the use of A+ Content, and price can all indirectly impact these key factors.

A big change that came with A10 is that external traffic from outside Amazon is now weighted more heavily in the algorithm than it was previously – some estimate as much as 300% more. Earning strong organic rank for your products and capturing the revenue that comes with it requires cutting-edge, adaptive strategy both on and off Amazon: From product listings & creative to innovative external traffic strategies. Domin8’s full suite of Amazon services coupled with experts across all facets of digital marketing give your brand a critical advantage in this evolving landscape.

Similar to the search engine optimization you implement on a standalone website, Amazon SEO is all about optimizing your listings in order to rank higher in the search results of users. However, because Amazon uses its own algorithm to determine rankings, the strategies you implement for on-site SEO will not be the same as those you need to use on Amazon. Unfortunately, many sellers don’t realize this. Domin8’s team of Amazon experts can help you excel above the competition through a data-driven Amazon SEO strategy.

Amazon& Walmart are obviously noteworthy platforms on which to sell your products. In theory, it could help you drive traffic and reach a wide audience of consumers specifically searching for what you can offer. However, competition, fees, and limited communication could make it a difficult platform for certain businesses. We can’t say for sure that it is the best fit for your brand or individual products without further evaluation. Sign up for your free Amazon& Walmart audit today and our team will help you answer this question.

Short for first-party and third-party, these each represent different data sets. First-party data is information you collect directly from your audience or potential customers. For example, subscription data, contact information, or social handles. Third-party data, on the other hand, refers to data that is collected by an entity without a direct relationship with the consumer. You typically obtain 3P data by purchasing it.

Commonly referred to as the A+ tool, enhanced brand content (EBC) allow you to make adjustments to descriptions of your branded individual products. When you utilize this tool, you are able to describe the features of your product in a unique way by including a brand story, enhanced images, and additional text placements. Generally, we find that the use of EBC on your product detail pages results in higher conversion rates, increased traffic, and increased sales.

It is not so much your product that requires a trademark as it is your brand. In order to participate in Amazon’s recently updated Brand Registry, a valid trademark is necessary. And while this may sound like an inconvenience, it can actually help drive traffic and boost your performance on Amazon overall. One of the most important benefits the Brand Registry and trademarking offers is protection for your brand against hijackers, counterfeit products, or people using your brand name or logo. We recommend that our clients participate.