AMAZON DISPLAY ADVERTISING (DSP)

MASTER AMAZON DSP - TARGET PRECISELY, REACH BROADLY

Amplify Reach with Our Expert Amazon DSP Strategies

We develop and oversee Amazon Demand Side Platform (DSP) strategies, utilizing Amazon's extensive customer data to pinpoint and engage your ideal audience across the internet. This includes reaching customers who have shown interest in your products—or those of your competitors—by searching for, viewing, or purchasing them.

Google knows what you search for, but Amazon knows what you buy.

Amazon Display Advertising (DSP) offers brands a powerful way to use this rich data, targeting the perfect audience both on Amazon and beyond. From potential buyers to those on the brink of purchase, Amazon DSP serves as a versatile tool effective at every stage of the marketing funnel.

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Build Your Own Audience

"Amazon DSP unlocks access to an audience up to 10 times larger than Amazon's own, providing a swift boost to your brand's visibility and significantly expanding your sales opportunities.

From re-engaging connections with loyal customers to showcasing your products to a competitor's audience, our strategies are designed to achieve a wide range of objectives for your business.

Retarget Your Customers

We reconnect with customers who have either explored your product details or made a purchase before, keeping your brand top of mind

Prospect New Customers

We use Amazon’s detailed shopper data to ensure your ads reach an audience that's actively looking to buy your product, making each ad more effective

Conquest Competitors

Customers

We place ads across the internet targeting customers who are exploring or showing interest in products offered by your competitors

Complete Visibility into the Customer Journey

Access to customer data offers valuable insights into their shopping journey. By understanding this journey better, we can tailor your message to reach the right customer, in the right place, at the perfect time.

We merge Amazon DSP with Sponsored Advertising, providing a unified view that reveals how shoppers engage with your brand and products throughout their journey.

Greater Data for Greater Visibility

We provide a data-backed view of your customer's journey across the platform, from initial searches right through to purchase

Full-Funnel Advertising Across Platforms

We integrate Amazon DSP and Amazon Sponsored Advertising into one dashboard, allowing you to make informed decisions based on the overall performance of your advertising investment.

The Right Message at the Right Time

We tailor our advertising based on where customers are in their buying journey, directing traffic to both your brand's storefront and individual product pages

Frequently Asked Questions about Amazon DSP

How can Amazon DSP increase my brand's visibility beyond the Amazon platform?

Amazon DSP leverages Amazon's extensive customer data to target audiences across the web, not just on Amazon. This allows you to reach up to 10 times the audience, significantly increasing your brand visibility and driving incremental sales by engaging both existing customers and new prospects wherever they are online.
What makes Amazon DSP different from traditional Amazon Sponsored Products?

Unlike Sponsored Products, which primarily focus on targeting customers on Amazon, DSP uses Amazon's rich purchase and behavior data to reach customers both on and off Amazon. This broadens your reach, targeting potential customers based on their shopping behaviors and preferences, offering a more comprehensive approach to digital advertising.
Can your agency specifically target customers who have viewed my products or competitors' products?

Absolutely. We specialize in crafting DSP strategies that not only re-engage customers who have shown interest in your products but also target those considering competitors' products. This targeted approach allows for highly effective conquesting campaigns and re-engagement of potential customers at different stages of their buying journey.
How do you measure the success of Amazon DSP campaigns?

We use a combination of Amazon DSP and Sponsored Advertising metrics, providing complete visibility into the customer journey. Our reporting lens offers intelligent insights into how shoppers interact with your brand and products, enabling us to measure success through increased brand visibility, customer engagement, and sales conversions.
How does your agency ensure my ads reach the right audience at the right time?

Leveraging Amazon’s shopper behavior data and DSP capabilities, we carefully craft your advertising campaigns to deliver the right message at the right time. By understanding the customer's journey, we can dynamically adjust campaigns to drive traffic effectively to both your brand store and specific product detail pages, ensuring optimal engagement and conversion rates.

“Teaming up with Domin8? Game-changer. We're saw a whopping 55% jump in sales over last year. It's more than just numbers for us; it's about seeing our business thrive. Domin8 has been right there with us, steering through the big sale days and broadening our customer groups”

“They've totally flipped the script on our Amazon game by tweaking our SEO to perfection, dialing in our Sponsored Ads game, and getting our inventory to perform like never before, we've seen our sales skyrocket by 263% from 2021 to 2022. Big shoutout to the Domin8 team for taking us to the next level!”

“Switching to Domin8 for our Amazon ads? Absolute game-changer. They brought fresh energy and smarts to our Amazon world, sparking a 23.15% uptick in overall sales and an even more impressive 46.14% surge in ad sales between 2022 and 2023. Huge thanks to Domin8 for turning things around and setting us on a path to real growth.”